About Telugu Newspapers :
THE HISTORY of newspapers and journals in Telugu, as in other languages, is a saga of sacrifice and devotion to nationalist ideals. Profit or other commercial aspects never were dominant considerations.
Even the rare example of a financially successful venture like the Andhra Patrika can be said to have done so more due to the affection of the Andhra people to the newspaper than any other consideration.
There were some journals earlier but Andhra Patrika , was the first Telugu newspaper started as a periodical in Bombay in 1908 soon became popular because the founder, P. K. Nageswara Rao Pantulu, himself an eminent scholar, sent copies free to libraries and reading rooms all over Andhra.
Subsequently, many other telugu newspapers and periodicals that came to prominence in the first half of the 20th century.
These included Krishna Patrika, Golconda Patrika, Andhra Prabha, Andhra Sahitya Parishat Patrika , and Bharathi.
Currently, the Telugu newspaper, a daily continues to retain its top position though it has seen marginal decline in the readership for the second consecutive quarter.
It has an AIR of 59.08 lakh in IRS Q1 2011 as compared to 59.64 lakh in the previous survey and 58.61 lakh in IRS Q1 2010. The newspaper had added 47,000 readers over the year.
Telugu Daily 'Sakshi' has further strengthened its position at No.2 with a marginal growth of 0.7% growth in the current survey.
It has recorded an AIR of 49.88 lakh in IRS Q1 2010 as compared to 49.54 lakh in last survey findings and 45.64 lakh in IRS Q1 2010. Sakshi has recorded an overall growth of over 9% over the first quarter in last year.
The 3 rd major player in Andhara Pradesh, 'Andhra Jyothi' has been continuously losing readership over the year. The paper has again lost 4.5% readers in the first quarter of IRS 2011.
Its current AIR stands at 20.04 lakh as compared to 20.99 lakh in the previous quarter and 24.06 in IRS Q1 2010. Andhra Jyoti had lost 16.7% i.e. more than 4 lakh readers over the past one year.
'Vartha' is rapidly shrinking in the state and the paper left with just 30% readers in IRS Q1 2011 as compared to the same quarter in the last year.
Vartha has recorded an AIR of 3.62 lakh as compared to 4.52 lakh in previous quarter and 12.47 lakh in IRS Q1 2011.
At No.4 is ' Andhra Bhoomi' which has lost 8.6% readers in IRS Q1 2011. Its current AIR stands at 2.65 lakh as compared to 2.9 lakh in previous quarter and 3.43 lakh in IRS Q1 2010.
Despite losing 23% readers in the first quarter of IRS Q1 2011, 'Andhra Prabha' at no 5 has recorded growth over the year 2010.
Its current AIR stands at 1.20 lakh as compared to 1.58 lakh in the previous quarter and 1.02 lakh in IRS Q1 2010.
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